Hey Puma, this is something we like!
Women's shoes for women's feet
Running, tennis, fitness... When searching for sports shoes online, you immediately filter by women's products, in the store you go to the women's department. For sure, because women's feet are generally narrower than men's feet and shoes have to be designed accordingly for an optimal fit.
The football boot dilemma
You know the drama: You can find products that are labeled as women's boots, but upon closer inspection they turn out to be either smaller men's (often intended for children, inexpensive, low quality) or they are simply not available in smaller sizes. The popular (narrow cut) Nike Mercurial, for example, fits many female players well, but is not a purely women's shoe and usually runs out of "our" sizes very quickly.
Puma does it
In 2021, Puma attracted attention with the launch of the bright red ULTRA 1.3 Wn's specially developed for women, brought out the ULTRA Liberty Wn's im freundlichen Blüten-Design raus and then continued with the FUTURE ULTIMATE Wn's and ULTRA MATCH Wn's which we absolutely love: The Special Edition FUTURE ULTIMATE BRILLIANCE in white, with those accents in lavender and pearl shine? We want!
